Investment Philosophies are a set of guiding principles that inform and shape an individual’s investment decision-making process. They are basic standards and a belief guiding one’s investing practices. Factors that influence investment philosophy include risk tolerance (how much pain can you take) , investment goals (how much do you want to make) , and personal beliefs about what guides markets (politically, socioeconomically). Beliefs are nothing more than ideas we have about reality that we are convinced are “the truth”. They are, for us, accurate statements about reality. Because sane people generally are guided in their lives by what they think “reality” is, our beliefs about ourselves and reality mold our behavior, our emotions, and our attitudes.